Tesla Unveils Exclusive 'Marine Blue' for Model Y from Gigafactory Berlin

Tesla has introduced a new, exclusive paint color, 'Marine Blue,' for its Model Y vehicles produced at Gigafactory Berlin. This addition expands the color palette available from the German facility, offering a distinct option for European customers. The new color signifies Tesla's ongoing commitment to innovation and customization at its advanced manufacturing sites.

Key Takeaways

• A new exclusive color, 'Marine Blue,' has been launched for the Tesla Model Y.

• The color is only available from Gigafactory Berlin.

• 'Marine Blue' is priced at €1,300, positioning it similarly to other premium finishes.

• Gigafactory Berlin continues to be a hub for advanced paint technology and unique color options.

A New Shade of Blue Arrives

Tesla's Gigafactory Berlin is now offering a distinctive new color option for the Model Y: Marine Blue. This marks the third shade of blue available in Tesla's lineup, joining Deep Metallic Blue and Glacier Blue, though Marine Blue is exclusively produced at the Berlin facility. The new paint job comes with a price tag of €1,300, aligning it with other premium finishes like Diamond Black and Stealth Grey. More vibrant options such as Quicksilver and Ultra Red are priced at double that amount.

Gigafactory Berlin's Advanced Paint Capabilities

Elon Musk has previously lauded Gigafactory Berlin for housing what he described as the "world-class paint shop." This facility is designed with advanced technology, enabling the production of stunning colors with multiple layers that subtly shift with the vehicle's contours. Over the years, Gigafactory Berlin has been instrumental in rolling out unique and appealing colors, including the recent Diamond Black. While other factories like Fremont and Shanghai have also seen paint shop upgrades, Berlin remains a benchmark for Tesla's paint innovation.

Color Evolution and Discontinued Options

Tesla has a history of introducing and sometimes discontinuing colors based on market demand and production strategies. In 2022, the company introduced Quicksilver and Midnight Cherry Red for the Model Y. However, Midnight Cherry Red, a deep burgundy hue, was later removed from the options list earlier this year, likely to make way for new developments like Marine Blue. This strategic adjustment reflects Tesla's dynamic approach to vehicle customization and production efficiency.