Tesla Community Calls for Acquisition of Unplugged Performance to Boost Fleet and Performance Divisions

Mike Seuss
3 days ago
2 min read

Tesla enthusiasts and community voices are increasingly advocating for the electric vehicle giant to acquire Unplugged Performance, a California-based aftermarket company renowned for tuning Tesla vehicles and developing specialized government fleet solutions through its UP.FIT division. This proposal, once a niche idea, is gaining significant traction as a strategic move to enhance Tesla's presence in the fleet and security industries, alongside its performance offerings.

A Strategic Acquisition for Tesla?

The idea of Tesla acquiring Unplugged Performance is gaining momentum, driven by the aftermarket company's dual focus on performance upgrades and its UP.FIT division, which outfits Tesla vehicles for police, military, and government use. This strategic fit could deepen Tesla's involvement in fleet services and autonomous technology.

Performance and Aftermarket Expertise: Unplugged Performance has a strong reputation for producing high-quality performance upgrades, from track-optimized components to visual enhancements for Tesla vehicles. This could integrate seamlessly into Tesla's existing product lines.
Government and Commercial Fleet Expansion: The UP.FIT division has successfully deployed Tesla vehicles for various government agencies, including police departments. An acquisition could unlock significant opportunities for large government and commercial fleet purchases, improving vehicle utilization and expanding Tesla's market reach.
Proximity and Collaboration: Unplugged Performance's headquarters in Hawthorne is directly adjacent to Tesla's design studio, fostering a close working relationship and shared vision since 2013. This geographical and operational alignment could facilitate a smooth integration.

Unlocking New Frontiers with UP.FIT

The UP.FIT division's work in outfitting Tesla vehicles for public service has sparked considerable interest, particularly concerning the potential for autonomous technologies in these sectors. Supporters envision a future where self-driving Teslas could revolutionize various public services.

Revolutionizing Law Enforcement: The integration of autonomous patrol cars could transform policing, leading to increased efficiency and potentially safer outcomes. UP.FIT patrol cars are already in use by some U.S. police departments.
Expanding Autonomous Applications: Beyond law enforcement, autonomous Tesla vehicles could find applications in search-and-rescue operations, public service logistics, and other critical government functions.
Consumer Benefits: Beyond fleet applications, Unplugged Performance is also developing products that could appeal to a broader range of Tesla drivers, not just those seeking performance modifications. These innovations could enhance the overall Tesla ownership experience.